Who is the Sasha Fiercest of them all? THAT'S Right. Gurl Beyoncé SLAYING in her new athleisure brand, Ivy Park - coming to Topshop and others on April 14th. IVY PARK is merging fashion-led design with technical innovation (as said on their YouTube page). Creating a new kind of performance wear: modern essentials for both on and off the field.    

Other celebs like Kate Hudson, most famously at this point, have been launching athletic companies. Carrie Underwood is another star whose recently launched her own brand of work out gear products. Most of them are all pretty cool, but as with anything Beyonce does, this just has mad #swag. 

Like I want the ball cap, and the sweatshirt. 

You can take a sneak peak at the video below, and stay tuned for April 14th when the line becomes available in TopShop, Nordstrom and more.

Kylie BruschComment