Yesterday, my sister Casey and I attended the 25th Anniversary party of Benefit stores in San Francisco. Did you know that Benefit was founded by two women, twins (!) in the Mission District? The Chestnut store - which is a pretty big location, originally started at 1/8 the size it currently is now, and has grown to be one of the most successful beauty brands in the world.
I know that I'm a huge fan of Benefit, I was invited to the event in the first-place because of the amount of $$ I spend there regularly. Whoops :)
One thing I love about Benefit is the mantra that "laughter is the best cosmetic" and doesn't have to be so serious. Most of the time in magazines or in make-up print ads, it never seems like anyone is actually laughing or smiling in the make-up, they're so stone-cold and serious.
Just look at these cute coasters we got in our gift bags!
Here's the only photo my sister and I got while at the event, although we stood right behind the founders' daughter and believe we might have been in more photos than we took!